You'll be pairing this strategy with the inbound follower strategy. Whitelist the accounts that are most valuable to your business, and systematically connect to them. Insight: Connect in clusters for greater viralityĪlthough the key modality for securing audience engagement is being followed, connecting remains valuable because it's an action that you take. These folks will ideally share your LinkedIn posts so they reach new audiences who in turn follow you. Let's cover how to connect with LinkedIn users. How to design a profile that increases your follow conversion rate.Conversion systems to take leads off-platform.Writing posts that drive views, engagement, and conversion.Then, when new LinkedIn users see your content, some will follow you-and your audience growth flywheel begins.Īccordingly, here's how this playbook is structured: This distributes your content outside of your existing audience. The backbone of this approach is getting your audience to engage your LinkedIn posts. So, the strategy is to warm up leads, get their trust, incept them with the need for your product, then take things to a deeper conversation. Especially those requiring the approval of multiple stakeholders. Why? In B2B marketing, it's hard to get an immediate purchase for high-consideration products. Regardless of whether you're running a LinkedIn organic or paid strategy, your on-platform KPI is usually the same: capture email addresses. Email them to get off-platform conversion.Acquire LinkedIn followers from posting that good content.Contribute meaningfully to LinkedIn's content pool.Taylor Offer took advantage of LinkedIn's reach to build a following of over 50k people in 9 months.
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