In marketing in general, you create content for your audiences. Understand What Content Your Audience Loves the Most Remember that a different business has a different target audience with different behavior and schedule, so don’t assume that what works for other businesses will work for you.įurther Reading: When is the Best Time to Post on Instagram for the Maximum Engagement? No matter how brilliant the content you create, if they’re not active on Instagram when you’re posting it, then they’re less likely to see it.įor example, if you notice that most of your followers are online in the evening, then you should try to post during that time. This is important because you want to make sure you’re posting when your followers are most likely to see it. Look for patterns and posts during those times. If you click on the “Total followers” section on your Insights Overview and then scroll to the bottom of the page, you’ll see a chart like the one pictured above that shows you when your followers are online. Identify When Your Followers Are Most Active Here are some tips on how to use Instagram Insights and take the full advantage of them to improve your Instagram marketing strategies: #1. Those charts and numbers might seem overwhelming at first glance. With all that data represented to you, it can be tricky to figure out what to do with it all. How to Use Instagram Insights? 10 Handy Ways This data can be helpful in understanding which types of content perform well and resonate with your audience. It shows you information on the engagement of your posts, such as the number of likes, comments, and shares for each post. The “Content You Shared” section is where you can track how well your posts are performing. This can be handy for determining your target market and tailoring content to specific demographics. There is also information here about who your followers are in terms of gender and where they’re from. This data can help you to schedule your posts at the best times when more people are likely to see them. In the “Insights Overview” area, you can see information about when your followers are online and how often they’re visiting your profile. This area also includes details for Stories, Reels, Videos, Livestreams, and Promotions (Ads). Content You Shared, which provide you performance data on a post-by-post analysis.Insights Overview, which contains demographic data on accounts reached, accounts engaged, and total followers.But, what does it show you? When you’re looking at your Insights, you’ll see these main sections: (note that the user interface changes frequently, but these are the sections at the time of writing this post: Now you understand how you can find the Insights feature. What Does Instagram Insights Bring to the Table? Note that the examples of Instagram Insights in this post come from Neal Schaffer’s Instagram account, which is a creator (not a business) account. However, Insights is actually pretty straightforward once you know what you’re looking at. At first glance, it might seem overwhelming. When you click on the “Insights” tab, you’ll be taken to a page with all sorts of charts and data. Now that we’ve got that out of the way, let’s get back to Insights. If you’re running a personal account to sell your products or services, it’s definitely worth switching to a business account. However, you’ll gain access to powerful marketing tools, like the ability to run ads and track your performance with Insights. When you switch to a business account, you’ll lose the ability to share personal stories. The Insights feature is only available to business (or creator) accounts. When you go to your business profile on the Instagram mobile app, you should see a tab called “Insights.” If you don’t have a business profile, now would be a good time to switch over. “Wait, what’s Instagram Insights we’re talking about here?” you might ask. Wrapping Up: Start Taking Advantage of Instagram Insights.Instagram Insights Is a Great Tool – But Don’t Rely on It Too Much Have an Insight Into the Budget You Should Spend Use Insights to Create a Better Customer Experience Find the Right Metrics for Your Campaigns Understand Who Exactly Your Audiences Are How to Use Instagram Insights? 10 Handy Ways.What Does Instagram Insights Bring to the Table?.
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